A seasoned Marketing professional having done his MBA, Vikas has 18 years of work experience in Marketing & Sales, having specialized in Brand Management and Channel Distribution.
Vikas worked with J.K Tyres and Goodyear India managing their sales and marketing functions in different regions and on national level. He was involved with setting up, launch and build up of the business for a major European Car Rental brand in India as Vice President-Sales and Marketing in his earlier stint.
As Chief Operating Officer of the largest business of the company, Vikas leads the Car Rental Team and is responsible for managing and expanding the Chauffeur-Drive & Self-Drive businesses for Hertz in India.